Purpose: This tall and obvious decorated castle shows an ideal place for entertainment and plentiful excitement for all ages. The thin line shadowing over the image gives us the imagery of a rainbow and shows the impression of imagination and fantasy. The castle is a place were one good come to and escape from their mundane lives. Finally, the text, which is a cartoon calligraphy, is another symbol of entertainment and fun.
Audience: The audience of the Walt Disney logo is for primarily young children. One might see this logo and immediately think Mickie Mouse or Donald Duck. Secondary this is a symbol in which the whole family can appreciate.
Genre: Walt Disney is known for its production company of classical children's movies, a genre that reaches to a child and finds a way of showing everlasting excitement This also examplifies the world renown place of Disney Land. This ad is known to have prestige in the entertainment business for families.
Tone: The castle, the rainbow and the big cartoon calligraphy text gives off nothing less the entertainment and fun for all ages especially young children.
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